Product case study · 2026
A mobile-first meal companion that turns pantry ingredients into diet-aware Indian recipes — with macro tracking, weekly planning, and WhatsApp handoff to household cooks.
Recipe apps start with content, not context. Indian households need to know what to cook from ingredients already at home — while respecting veg/vegan rules, allergies, macro goals, and the reality that someone else often cooks from WhatsApp instructions.
Fridge Chef inverts the model: select what's in the fridge, get ranked Indian recipes, plan the week, compare kcal and protein to goals, share to WhatsApp, and order missing items via quick-commerce.
183 diet-filtered ingredients
Ranked recipe results
Weekly B/L/D + macros
WhatsApp + grocery order
Multi-factor scoring on ingredient match, cuisine, health tags, allergens, and macro fit across the curated recipe library.
One-tap formatted recipe share. Grocery queue with Blinkit, Swiggy Instamart, and Zepto deep links.
Weekly meal plan with kcal and protein vs daily goals surfaced on the home screen at decision time.
| Decision | Rationale |
|---|---|
| Ingredient-first | Users decide at the fridge; reduces waste and scroll time. |
| Curated DB + scoring | Trusted dishes with enforced diet rules; instant results without AI dependency. |
| WhatsApp integration | Matches existing household workflow — no new messaging habit required. |
| Macro on home screen | Nutrition visible when choosing dinner, not buried in a separate tracker. |